The Gutenberg Galaxy  was published and then 
when Understanding Media  was published, he 
became a world figure. Then you had French 
intellectuals explaining the art of the movies to 
each other by using McLuhanism and so on. You 
found George Steiner discussing him on the BBC, 
and he became a vogue among intellectuals and 
among people who tried to keep up with whatever 
intellectuals were doing. Jonathan Miller wrote a 
little book on him, and it turned out by the end of 
the book that he hated McLuhan. Nevertheless, the 
fact that Miller would write a book about 
McLuhan—one of the few books Miller has ever 
written—was in itself a kind of a sign of his fame. I